2019 Brand XM Breakthrough Sessions
Discover how the visionaries and leaders behind the world’s most iconic organizations shared how they designed and delivered breakthrough experiences at 2019 Qualtrics X4 Summit.
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Click "Watch Now" to view the Breakthrough Sessions below.
Spot Tasty Trends in Your Data: How Buzzfeed Turns Insights to Profitable Investments
It's not just lists and quizzes anymore. Experience data is essential to help Buzzfeed accurately spot trends to launch revolutionary new brands and content, from food lines like Tasty to beauty lines to DIY. In the world of instant brands, data tastes good.
Ashmeed Ali|Head of Market Research
Watch NowCreating Moments in Culture
Brands that truly create culture, not just reflect culture, have the edge. Greg Dzurik, VP of Marketing & Innovation at Collider/Yum! Brands will share why creating moments in culture matters for brands today, what it takes for brands to do it, and different routes brands can take to create cultural moments that stick.
Greg Dzurik|VP of Marketing
Watch NowBackstory on a Breakthrough Brand: How T-Mobile’s Uncarrier Revolutionized the US Wireless Market
There are very few moments of truth when insights, brand, and business must come together to keep a company alive. Learn how T-Mobile partnered with Prophet to develop deep research and unlock uncommon insights to deliver a breakthrough brand experience that propelled T-Mobile to growth – and revolutionized the wireless industry in the US.
Jesse Purewal|Partner
Watch NowCSR and Political Activism In The Trump Era
Social media reaction is often seen as an accurate gauge of public opinion during a brand crisis. However, what people say on social media is not necessarily reflective of what the wider public actually thinks. The session explores how companies can use experience data and insights to protect their reputation in today's age.
Michael Ramlet|CEO
Watch NowHow Technology is Creating a New Currency of Ideas
Is technology a friend or foe of your brand? Over 2.5 billion people use Unilever brands every day in part because Unilever has learned how to turn ideas into currency using new technology. Unilever’s EVP of Consumer and Marketing Insight shows you how leveraging technology accelerates adoption and builds legendary brands.
Stan Sthanunathan|EVP, Consumer & Market Insights
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