Getting Started with Website Feedback

1. Preparing Your Targeted Survey
2. Creating a Website Feedback Project
3. Building Your Creative
4. Setting Up Your Intercept
5. Testing & Activating Your Website Feedback Project

Key Terms

You can find a quick definition for the most commonly used terms for Website Feedback below:

• Projects: Projects are how you organize your Creatives and Intercepts. Every project can contain more than one Creative and more than one Intercept. Projects are most commonly used for differentiating between different websites you may be implementing your Intercept on. If you have more than one team/department in your company using the Website Feedback platform, it is a good idea to use a different project for each team (marketing, HR, etc.)
• Creatives: This is what will actually display on your site. For the most part, your creative will either display your embedded target or link out to your target. There are a few different creative types you can choose from, the most common being a Responsive Dialog or Feedback Button.
• Intercepts: Intercepts are used to set the conditions that determine how you want your Creative to display. Each Intercept will contain specific conditions (Logic) under which the Creative should appear, the Creative that should appear, and where the visitor should be redirected if they click the Creative (Target).
• Targets: Where the links on your Creative should redirect visitors to. Targets can also be Embedded, meaning the survey or page content will appear directly in your Creative.
• Bookmarklet: A bookmarklet is a tool that allows you to test your Intercept. By dragging it to your bookmarks, you can visit any page you want and click it to activate a preview of your Intercept.
• Deployment Code: The snippet of code that needs to be placed on your site in order to run your Intercept.

Best Practices

Interested in reading up on some best practices from other sources? Here is some information put together by subject matter experts:

• The Ultimate Guide to Mobile Customer Experience
• What is Digital Customer Experience Management & How Do I Improve It?
• Measuring and Optimizing CX on Mobile
• 4 Key Things to Get Right in your Digital Feedback Program
• What is Closed-Loop Customer Experience Management?

Digital Feedback vs. CustomerXM for Digital

This section explains the differences in the features accessible with Digital Feedback versus CustomerXM for Digital.

FAQs