Tata Consultancy Services announced its title partnership of the Sydney Marathon, Australia’s largest marathon. TCS now sponsors 14 global running events with participation from over 600,000 runners.
TCS Sydney Marathon, presented by ASICS, is the latest addition to a portfolio of global running events, including four World Marathon Major races in New York, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto, a release said.
TCS will support the candidature of the TCS Sydney Marathon to the prestigious Abbott World Marathon Majors — a series that includes six of the world’s most iconic marathons – the Tokyo Marathon, Boston Marathon presented by Bank of America, TCS London Marathon, BMW Berlin Marathon, Bank of America Chicago Marathon and TCS New York City Marathon. As a candidate race, the TCS Sydney Marathon must meet a series of key criteria for two years consecutively to join this group as a new member in 2025.
Wayne Larden, Race Director, Sydney Marathon, said: “As we relentlessly pursue our goal of becoming the next Abbott World Marathon Major, we recognise the importance of partnering with industry leaders like TCS...,.”
Abhinav Kumar, Chief Marketing Officer at TCS, said, “Our partnership with Sydney Marathon is aligned with TCS’ commitment to be a true transformation partner for our clients, our communities, and the ecosystems within.
