Campaigns and special initiatives by The Hindu Group secured eight awards at the Maddys Awards, organised by the Advertising Club Madras.
A print communication created for Wildlife Conservation Day as part of The Hindu Care. Community. Conversation initiative won gold in the print-copywriting category. The Hindu’s ‘Made of Chennai’, celebrating Chennai and its people, garnered six awards across various categories. Cadbury Iniya Kondattam, a campaign by Mondelez India in collaboration with The Hindu Group, won the silver for digital campaigns – influencer marketing. Celluloids Films, which made the video for the ‘Made of Chennai’ song, won silver in the media and entertainment - digital category.
