Customer Analytics Software
Make data-driven business decisions with powerful, predictive customer analytics
Over 13K brands and 99 of the top 100
business schools use Qualtrics
Say goodbye to tedious manual work and empower everyone in your organization with customer analytics that drive actions and improvements to optimize the customer experience and deliver value back to the business.
- Track progress against key customer experience and operational targets
- Understand customer behavior, identify friction points and prioritize the key drivers of satisfaction
- Coach teams with data and real-time metrics
- Predict customer behavior and drive customer loyalty
Why human digital experiences are better for business
Download NowStop reacting. Start predicting.
Meet iQ - the predictive intelligence for the masses
Turn everyone in your organization into a stats genius, with intelligent analytics powered by AI and machine learning that do the hard work for you. Qualtrics iQ helps you identify emerging trends, anticipate future needs, and deliver ahead of customer expectations.
Insights in the hands of those who need them
Deliver relevant, real-time insights to the right people with role-based dashboards that automatically give teams and individuals the insights they need to make an impact in their day-to-day. With the right customer data at hand, each team can act quickly to improve the experience with no need to sift through pages and pages of irrelevant data.
Insights that jump off the page
Communicate easily with your key stakeholders, with visualizations and reports that make your customer data actionable. Create, share, and collaborate on custom online reports or export to Word, PowerPoint, or PDF with insights that automatically update in real-time so that everyone in your organization is working off the same information.
See how you can go from customer analytics
to business impact
Customer analytics that impact the bottom line
View your operational data side-by-side with customer data to build a complete view of your business and demonstrate the ROI of your customer experience improvements.
Integrations from Qualtrics partners take your experience management to the next level with out-of-the-box integrations with Salesforce, Tableau, Marketo, Slack and Adobe Analytics plus APIs to build out custom integrations and automation into the systems you’re already using.
When you succeed, we succeed
Rest assured you’re in safe hands with end-to-end expertise and capability-building services from our organization of over 260 experts including Ph.D.-level program methodologists, industry experts, client engineers and implementation specialists.
- Get immediate assistance 24/7 with on-call product experts in
- Deploy sophisticated custom solutions with our client engineering team
- Launch with confidence with Ph.D.-level industry and subject matter expertise on hand
Expert-designed programs. Straight out of the box.
Get up and running with a best-in-class digital CX program on the most powerful CX platform in no time. Certified XM Solutions, customized for your industry, deliver prescriptive CX programs, with expert content, workflow, and automation built directly into the Qualtrics platform. From relational and transactional to full journey customer experience programs, understanding and optimizing your customers’ experience has never been easier.
Customers rate Qualtrics #1 in customer analytics software
The crowd has spoken. Qualtrics is proud to be the XM pioneer and customer analytics category leader in the top right quadrant on the #1 independent software review site.
Read unbiased reviews from real customers and compare for yourself.
What is customer analytics?
- Digital Customer Experience
- Location Based CX
- Account Management
- Customer Care
- Foundational CX
- Customer Analytics
- Customer Survey Software
- NPS Software
- Customer Experience Management (CXM)
- Frontline Feedback from Employees
- Voice of Customer Software
- Closed Loop Customer Follow Up
- Customer Retention Software
- Online Reputation Management
- SMB