Session airs October 24, 2018 | 10:00 AM PDT

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SESSION 6 | Citi

Research to Results: Embedding Human Insight into Experience Design

Carey Kolaja Chief Product Officer

Focus groups and surveys are just the beginning. Using the example of voice-activated tools, Citi's Carey Kolaja shows why it's imperative to gather experience data wherever the experience is happening and use it to turn data into insights into action.

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