2 min

Under Armour knows that if you’re going to be a new player in an existing category, you need to come with breakthrough product that actually changes the game. And you can’t develop breakthrough product without experience data from actual customers. That’s why Under Armour turned to Qualtrics XM.

Go back

2 min

Under Armour knows that if you’re going to be a new player in an existing category, you need to come with breakthrough product that actually changes the game. And you can’t develop breakthrough product without experience data from actual customers. That’s why Under Armour turned to Qualtrics XM.

Interested in learning more?

X4 : THE EXPERIENCE MGMT SUMMIT

XM Keynote

Making Business More Human

17 min

Qualtrics CEO Zig Serafin shares how great companies are creating experiences that move our world forward by embracing empathy and building deep-rooted connections with every individual at scale.

Making Business More Human

17 min

Qualtrics CEO Zig Serafin shares how great companies are creating experiences that move our world forward by embracing empathy and building deep-rooted connections with every individual at scale.

XM INNOVATION

Employee Engagement

Employee Engagement

16 min

Check out the technology innovations powering what’s next in the experience of work, and see how Chipotle is using them to reimagine the role of HR to truly understand what matters most to its people.

Employee Engagement

16 min

Check out the technology innovations powering what’s next in the experience of work, and see how Chipotle is using them to reimagine the role of HR to truly understand what matters most to its people.

Customer Care

Customer Care

12 min

See how XM improves business operations and powers exceptional customer service experiences, plus hear how GM Financial is using it to design more personalized, user-friendly experiences to build trust and loyalty.

Customer Care

12 min

See how XM improves business operations and powers exceptional customer service experiences, plus hear how GM Financial is using it to design more personalized, user-friendly experiences to build trust and loyalty.

Experience iD

Experience iD

12 min

How personalization is driving a new wave of breakthrough experiences, plus how StockX is moving beyond a one-size-fits-all approach to experience to build a one-of-a-kind marketplace for today’s most coveted products.

Experience iD

12 min

How personalization is driving a new wave of breakthrough experiences, plus how StockX is moving beyond a one-size-fits-all approach to experience to build a one-of-a-kind marketplace for today’s most coveted products.

XM in Healthcare

XM in Healthcare

16 min

Explore a new era in the patient experience, powered by Experience Management, and see how Trinity Health is using XM to deliver personalization at scale and design a more empathetic healthcare system.

XM in Healthcare

16 min

Explore a new era in the patient experience, powered by Experience Management, and see how Trinity Health is using XM to deliver personalization at scale and design a more empathetic healthcare system.

MORE CUSTOMER STORIES

Stance

2 min

Stance wanted to shake up the sock world – and keep shaking, every season. But to shift consumers’ perception from socks-as-functional to socks-as-art they needed designs that commanded attention. Every time. That’s where Qualtrics comes in. ProductXM empowers Stance to get inside consumers’ heads and design products they can count on flying off the shelves.

Stance

2 min

Stance wanted to shake up the sock world – and keep shaking, every season. But to shift consumers’ perception from socks-as-functional to socks-as-art they needed designs that commanded attention. Every time. That’s where Qualtrics comes in. ProductXM empowers Stance to get inside consumers’ heads and design products they can count on flying off the shelves.

Pinterest

2 MIN

In internet years, Pinterest is a veteran. Founded in 2009, its first incarnation was as a place to ‘pin’ or save things you found on the internet. But as internet trends developed and social media platforms became the publishing house for a new generation of creators, Pinterest has become a hub for original, creative content.

Pinterest

2 MIN

In internet years, Pinterest is a veteran. Founded in 2009, its first incarnation was as a place to ‘pin’ or save things you found on the internet. But as internet trends developed and social media platforms became the publishing house for a new generation of creators, Pinterest has become a hub for original, creative content.

BMW

3 MIN

BMW’s reputation for driving performance in the automotive industry is second to none. But in the experience economy, you need more than one great experience to earn and keep loyal customers. BMW invested in Qualtrics XM to reengineer its CX program and drive increased repurchase and return service rates.

BMW

3 MIN

BMW’s reputation for driving performance in the automotive industry is second to none. But in the experience economy, you need more than one great experience to earn and keep loyal customers. BMW invested in Qualtrics XM to reengineer its CX program and drive increased repurchase and return service rates.

JetBlue

2 MIN

Since its inception, JetBlue has demonstrated an extraordinary commitment to exceeding its passengers’ expectations for value and comfort. From discovering purchase drivers to closing the loop on feedback, JetBlue wanted total control of itscustomer experience program. So JetBlue turned to Qualtrics.

JetBlue

2 MIN

Since its inception, JetBlue has demonstrated an extraordinary commitment to exceeding its passengers’ expectations for value and comfort. From discovering purchase drivers to closing the loop on feedback, JetBlue wanted total control of itscustomer experience program. So JetBlue turned to Qualtrics.

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