As 2023 draws to a close, YouTube looked back on the most popular videos and creators from India during the year. YouTube reported that the year witnessed a blend of multi-format creations, which contributed to content memorability.
The platform observed a surge in the appeal of short-form videos and the extensive influence of digital video, democratising content creation across genres. Music emerged as a significant inspiration for viral masterpieces.
Also read: IT minister urges ‘careful use’ of govt logos
The top trending content spanned various genres and languages, showcasing India’s tapestry of diverse cultures. From the Chandrayaan-3 mission’s live telecast, which amassed over 8.5 million peak concurrent views, to the immersive world of gaming in titles like Grand Theft Auto, creators continuously wowed audiences with gameplay, narrative, comedy, and music, the video sharing platform said.
The year also witnessed the rise of multi-format creation, exemplified by content like the Tom and Jerry format, appealing to audiences of all ages. Moreover, creators leveraged their communities, engaging with audiences in unique and personalised ways. The relationship between music and content creation evolved significantly, with music videos and Shorts trends driving tracks such as Tere Vaaste, Pulsar Bike, Jailer, Company, Naa Ready, and Heeriye. The top 10 breakout creators included individuals such as Pavan Sahu and Neetu Bisht, and channels such as Sagar’s Kitchen, among others.
![comment](png/1x1_spacer-2.png)
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.