In-depth, one-on-one sessions with icons and creators, filmed from LA and London to Deer Valley and DC.

The annual
gathering of

From the inspirational to the practical, each piece of X4 is designed to play a role in helping attendees become world-class leaders in the XM movement. Not only will you leave inspired with big ideas, you’ll also leave with practical takeaways that can drive immediate improvement in your organization.


Why attend X4



The keynotes are designed to inspire attendees to deliver their own breakthrough experiences––both in their organizations, and their personal careers. From Brené’s groundbreaking work on how vulnerability can help you build powerful, enduring connections, to hearing the behind-the-scenes story of how Ellen broke though every glass ceiling thrown at her––you’ll leave with enough inspiration to fuel another year of your own personal breakthroughs.

Tue 10 / The X4 Warehouse Party

Wed 11 / 5FTF Fight Night

Thu 12 / X4 Private Concert

Some of the most powerful moments of X4 are the evening events and the lifelong connections created each night. For three nights, we host events that make it drop-dead-simple to meet new people, make memories with your colleagues, and deliver experiences for teams that forge lasting bonds. This is not some typical corporate gig. These are unforgettable evening events created to help deeply connect you to others in the XM community.

TUE 10 / 7:PM

The X4 Warehouse Party w/ Tony Hawk

WED 11 / 7:PM

Five For The Fight Night w/ tWitch, Kinjaz, Monster Kids and Light Balance

THU 12 / 8:PM

The Killers

In 2019, we went behind-the-scenes and highlighted the customer, employee, product, and brand stories that led to breakthrough business results for Under Armour, LL Bean, BMW, Belkin, and SoFi. This year, we’ll dissect and demonstrate how 5 new breakthrough brands are winning on experience.

In just 90 minutes, you’ll get the entire XM product roadmap for 2020 and beyond. X4 attendees will never be late to the game, they’ll leave knowing exactly what new technology is already here, and what’s next so they can always keep their company ahead of the curve.

Senior Leaders, visionary practitioners, and over 60 of the world’s most iconic brands will spend two days sharing the tips and tricks that led to breakthrough business results for their organization. X4 attendees leave the event with pages of practical takeaways and action items that can be implemented in their organizations immediately.

The challenger mindset

Brad Olson //
SVP, Member Experience

Peloton changed the game by sweating the Member Experience to deliver breakthrough moments. Find out how it has driven Peloton’s meteoric rise to disrupt the fitness industry.

Breaking through the noise in the streaming wars

Patrizio Spagnoletto //
SVP, Subscriber Growth

Increased competition makes it harder than ever to cut through. See how breakthrough brand experiences are helping Hulu sustain its strong subscriber growth.

Using experience insights to stay in front

Ana Rocca //
Head of US Research & Insights

The Uber platform facilitates countless experiences for riders and earners. Learn how data and insights drive everything from new product breakthroughs like Uber Comfort to driver loyalty programs to keep Uber ahead of the game.

The breakthrough that changed the game

Chris Burke //
Global Marketing Director, Olympics

NBA players were banned from warming up in hooded sweatshirts. But with fan, player and scientific data on its side, Nike convinced the NBA to make a change, opening the door for a breakthrough product.

CX- A grassroots movement

Luis Angel-Lalanne //
VP, Customer Listening

Neil Pirie //
VP, Enterprise Strategy

Find out how to get your frontline fired up and your boardroom bought in on enterprise-scale CX with American Express.

Customers first, not channels

Tracey Strober //
Global CX

Caitlin Szpakowski //
Customer Experience Manager

Your customers don’t care what channel they use, they just want breakthrough experiences. Hear how Urban Outfitters is making every moment matter, whatever the channel.

Live product demos, offering attendees a crash course in customer, employee, product and brand experience technical solutions and best practices. Over 200 Qualtrics experts will be on staff ready to show you how to create long-term value for your company and customers using cutting-edge technology.

Schedule 1:1 time with an XM product expert to tackle your biggest technical challenges. This is a white glove service provided to attendees by our support team to help answer your most complex Qualtrics questions or program needs face-to-face.

Whether you’re just getting started on your XM journey or ready to take your program to the next level, XM Basecamp Live is a masterclass in customer, employee, product and brand experience. This full day, hands-on training covers everything from designing your program, to maturing existing programs, to mastering each of the four core experiences built on the Experience Management Platform.




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