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What is experience design?

To deliver the experiences people want next, you must put human needs at the forefront and consider every aspect of the customer journey as an opportunity to engage and provide value.

Through a process known as experience design that combines research, testing, and analytics, you can uncover insights that enable you to develop disruptive new products, reimagine service offerings, and create everlasting brands. But what exactly is experience design?

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In this ebook, you'll learn:

  • What experience design is and how it can benefit your business
  • How to embrace a culture of design thinking
  • Ways companies have achieved success with experience design

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