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Build awesome
products people love

“Wrong decisions can cost millions. Qualtrics
helps us get it right.” - Procter & Gamble

Stay a step ahead of the competition by incorporating product feedback into every decision. Qualtrics makes it easy to analyze market trends, track competitors, prioritize product features, and inject insights into a data-driven product strategy.

Outcomes delivered

  • Deliver a winning, data-driven product strategy and vision
  • Capture customer and user feedback
  • Prioritize product features
  • Build viable and competitive product roadmaps

Identify unmet market needs and nail product opportunities

Real-time product feedback

Markets move fast. Building, sending, and analyzing shouldn’t take months, or even weeks. Late data is useless data—so with Qualtrics you can analyze and share your feedback, minutes after you get it.

Automatic product prioritization

Spend less time programming regression variables and more time innovating. Qualtrics predictive intelligence technology eliminates tedious manual analysis work and helps you understand and prioritize key product benefits. Automatically.

Simple drag-and-drop interface

Our drag-and-drop interface is as easy to use as everyday email and requires no coding, meaning you’re always up to speed, especially with help from our award-winning support team.

One platform with endless applications

Qualtrics helps teams discover new opportunities emerging in the market, test possible solutions and pricing with users, prioritize and design features that delight customers, measure the user experience, and predict market adoption and usage—all on a single platform.

Feature Prioritization

Master your product roadmap with features validated by up-to-the moment customer feedback.


Segmentation & Positioning

Identify your target segments by demographics, psychographics, or usage. Manage your own panels easily, and identify how each group responds to products and messages.


Concept Testing

Invest wisely. Evaluate consumer response before developing a new offering. Prioritize product specifications and test in real time as your project advances.


Pricing Research

Gauge market demand and test pricing approaches. Connect with customers and prospects to determine the optimum price to maximize profit, revenue, or market share.


User Experience

Nail the design and experience early in a product’s lifecycle. Use real customers to analyze digital or physical tasks and solicit immediate feedback.


Product Satisfaction & Loyalty

Better understand your products, measure satisfaction and usage, and discover ways to improve the product experience.


With powerful solutions for everything from concept testing to user experience research to pricing, Qualtrics provides self-serve access to anyone in an organization, never limiting use to trained experts. Get your products right every time.

Qualtrics’ Flexible Service Model

We know that sometimes you need someone else to manage a project so you can allocate energy to other initiatives. Other times, you need the flexibility and agility to manage the details yourself. Our offering gives you the freedom and power to dial up or dial back the services at any time during the program.


  • XM Scientists
  • XM Institute
  • Tech Consultants


  • Tech Consultants
  • Solution Architects
  • Program Architects


  • Customer Success
  • Qualtrics Support
  • Technical Account Manager
  • Experience Basecamp


  • Engineering Services

Improving the Product Experience for more than 11,000 brands

Our goal is to be #1 in every category we serve. The Montage is just one example where we’re doing exactly that. No other insight platform PROVIDES GREATER FLEXIBILITY, SPEED, AND VALUE than Qualtrics.
With a hair care portfolio that boasts three billion-dollar brands, you can imagine that even a small change to a package design or a tweak to a message can have a huge impact on sales. P&G takes these things very seriously, and TESTS THE IMPACT OF EVERY ACTION WITH QUALTRICS before implementing it.

See how Qualtrics can improve your product feedback experience